Strength in Numbers: Analyzing the Global and Local Support From Our Social Platforms
BH Futures Foundation: Global Reach and Community Impact
At BH Futures Foundation, we take immense pride in fostering a vibrant and diverse community of supporters, both at home and abroad. Our reach extends beyond the borders of Bosnia and Herzegovina, touching lives around the globe, with a substantial number of followers from various countries and regions.
Instagram Analytics: Geographic Reach (4,152 Followers)
Our top locations demonstrate a strong foundation in Bosnia and Herzegovina (70.1%), with Sarajevo leading at 28.4%, followed by Tuzla at 4.9%, and Banja Luka at 4.1%. This indicates that our initiatives resonate most with urban centers in the country. Furthermore, the international reach includes significant contributions from the United States (5.7%) and Germany (5.2%), showcasing our appeal beyond national borders and our ability to connect with the diaspora and global supporters.
Demographics
The audience breakdown reveals a predominantly female following (60.6%), reflecting our commitment to engaging diverse voices and perspectives. The age range data indicates a notable interest among younger audiences, particularly those aged 18-24 (28%) and 25-34 (41%), which aligns with our mission of empowering the youth. Meanwhile, the 35-44 (20.1%) age group and the 45-54 (6.8%) group represent a solid base of professionals, mentors, and donors who are likely more involved in supporting and guiding our initiatives.
wHAT ABOUT OUR REACH?
In addition to our diverse supporter base, our Instagram analytics reveal impressive engagement metrics. From July 4th to October 1st, our posts have reached a total of 41,449 accounts, with 93.2% of this reach coming from non-followers and only 6.8% from our existing followers. Notably, this reach to non-followers reflects an increase of +155% compared to the 90 days prior to July 4th.
Our impressions—the number of times our posts, stories, reels, videos, or live videos were on screen, including in ads—totaled 240,157, which is a remarkable +68.4% increase over the 90 days before July 4th. Furthermore, our profile activity showed that 6,631 people engaged with our profile, a +37.7% increase from the previous period. We also saw 323 external link taps, representing a +29.2% growth since July 4th.
In terms of interacted content, 1,650 accounts engaged with our posts, with 42.5% coming from our followers and 57.4% (+277% increase) from non-followers. As of October 1st, we have a total of 4,152 followers, reflecting a +4.9% increase since July 3rd, which includes 468 new followers and 274 unfollowers during the 90-day period.
Engagement Metrics
Our digital engagement metrics illustrate a strong connection with our community, as evidenced by high reach and impression counts across platforms. The ability to reach a substantial number of non-followers indicates a successful strategy in attracting new audiences and broadening our impact.
In summary, these insights collectively emphasize the importance of tailoring our outreach strategies to maintain strong connections with our core audience while expanding our influence. As we move forward, we will continue to analyze these metrics to refine our approach, ensuring that we effectively serve and engage our supporters in Bosnia and Herzegovina and beyond.
This significant increase in our Instagram metrics indicates not only strong engagement with our content but also an effective amplification of our message to a wider audience, enhancing our mission to empower youth in Bosnia and Herzegovina and beyond.
LinkedIn Analytics:
While Sarajevo, Bosnia and Herzegovina, stands at the forefront of our supporter base with 2,463 followers (14.5%), other cities across the country also play an important role in our network. Tuzla, Mostar, Zenica, and Banja Luka collectively contribute nearly 10% of our followers. This national presence highlights the widespread belief in our mission to empower the next generation of leaders and innovators through education, technology, and leadership.
Outside of Bosnia and Herzegovina, we have a growing international community. Notably, we have supporters in:
Vienna, Austria with 264 followers (1.6%)
Greater Munich Metropolitan Area, Germany with 259 followers (1.5%)
The Randstad, Netherlands with 253 followers (1.5%)
Greater Melbourne Area, Australia with 230 followers (1.4%)
London Area, United Kingdom with 163 followers (1%)
The Global Community (“Others”)
An interesting aspect of our data shows that 40.6% of our followers, or nearly 6,909 individuals, fall under the "Others" category, representing a wide array of locations worldwide. This group encompasses supporters from places that may not have as large of a following individually but are still vital to our global community.
This widespread support shows that our message of empowering youth through education, leadership, and technology resonates with people from all walks of life, irrespective of geographic location.
These LinkedIn statistics demonstrate that our mission resonates with the Bosnian diaspora as well as with individuals passionate about educational and leadership opportunities in Bosnia and Herzegovina
In conclusion, it is worth emphasizing that all of our 17,036 total followers across LinkedIn, are completely organic, meaning they have grown naturally without the use of paid advertisements or artificial methods to inflate numbers. This reflects the genuine interest and engagement from our audience, driven by the impactful work of the BH Futures Foundation..
Facebook Analytics: Demographics: Age and Gender Based
Our community is not only diverse in terms of location but also in terms of demographics. Based on our analytics: Men: 35.10% and Women: 64.90%
This gender distribution shows that our initiatives are particularly resonant among women, underscoring our commitment to empowering all young leaders, especially those who identify as female.
Geographic Insights
In terms of country representation, our Facebook analytics show a strong following of total number of 11.000 of people liking our page and 12.000 followers.
Gender Distribution: With women making up 64.90% of our audience and men comprising 35.10%, the gender distribution indicates a stronger presence of female followers, which could reflect a particular interest from women in the foundation’s activities or educational programs.
Geographic Insights: The majority of our followers are from Bosnia and Herzegovina, accounting for 8,788 followers, reinforcing the foundation’s strong domestic presence. We also see significant engagement from the diaspora with notable followings in Germany (683), Australia (475), and the United States (430), which underscores the global reach of our work.
City Breakdown: The cities with the highest number of followers include Sarajevo (2,780), Tuzla (755), and Zenica (443), key urban centers in Bosnia and Herzegovina where our foundation’s activities may have a greater resonance. The international city of Melbourne, Australia, also stands out with 305 followers, indicating strong ties to the Bosnian community abroad.
In conclusion, the data highlights the foundation’s ability to engage both locally and globally, particularly with strong support from Bosnia and Herzegovina and key diaspora communities. This provides a solid foundation for future initiatives aimed at expanding our reach and impact.
Webpage Analytics:
In the past 30 days, our website saw 2,416 unique visits, representing a 12% decline from the previous month. Of these visitors, nearly half (48%) found us through Google searches, demonstrating our strong online presence via search engines. Social media also played a role, with LinkedIn driving 143 visits, Facebook 57, and Instagram 14. Additionally, referral sources like our newsletter contributed 56 visits, with other media channels adding another 57.
Geographically, the majority of our traffic (50.1%) came from Bosnia and Herzegovina, with Sarajevo leading at 595 visits. Other notable contributors include the United States (14.9%), Germany (5.75%), and Australia (2.77%). This global reach highlights the continued interest in our foundation from both local and international audiences, strengthening our mission to connect and engage supporters from around the world.
Conclusion: Amplifying Our Impact Across Platforms
As we analyze our digital presence across Instagram, LinkedIn, and Facebook, the data underscores the significant reach and engagement we have achieved.
On Instagram, our posts have garnered an impressive reach of 41,449 accounts from July 4th to October 1st, with a remarkable 93.2% of that audience being non-followers. This reflects a +155% increase in engagement with new audiences compared to the previous quarter, indicating the strength of our algorithm and the resonance of our content. The total impressions of 240,157, alongside increased profile activity and external link taps, demonstrate a robust engagement strategy that successfully attracts and retains attention.
On LinkedIn, we have successfully connected with professionals in the field, facilitating meaningful conversations about our initiatives and fostering relationships that can lead to future collaborations. The positive feedback and support from our growing community reaffirm our mission of empowering youth in Bosnia and Herzegovina.
In Facebook analytics, our audience demographics reveal a diverse supporter base, predominantly from Bosnia and Herzegovina, but also extending internationally to countries such as Germany, Australia, and the United States. The insights into age and gender further guide our content strategy, ensuring we remain relevant and engaging to our target audiences.
Collectively, these insights highlight the effectiveness of our outreach and engagement strategies across all three platforms. As we continue to grow our digital footprint, we remain committed to leveraging these connections to advance our mission and drive meaningful change in the communities we serve.
The BH Futures Foundation is more than just an organization; it is a global movement united by a shared commitment to creating opportunities for young talent. Whether from Bosnia and Herzegovina, across Europe, or in other parts of the world, our community's engagement drives our success and expands our impact.
We are grateful to each and every one of our supporters and followers. Together, we are building a brighter future for generations to come, making a lasting impact both at home and abroad.
If you’re inspired to join our mission, there are many ways to get involved. Visit this link to explore how you can make a difference!