The Power of Personal Branding: Lessons from Jasmin

At the Future Leaders Summit 2024, Jasmin delivered a powerful talk on the deeper side of personal branding and why it’s a game-changer for career growth. In just 20 minutes, he unpacked how investing in your online presence can unlock life-changing opportunities.

Jasmin posed a thought-provoking question to the audience:
"If you lost your job today, what’s the first thing you’d do? You’d go to LinkedIn, right?"

With over 900 million users worldwide, LinkedIn is the go-to global platform for professional networking. Yet, Jasmin revealed a surprising statistic:
"Only 1% of LinkedIn users publish even one post a week."

This means the vast majority are missing out on the chance to stand out, build connections, and share their expertise.

What Is Personal Branding?
Jasmin emphasized that personal branding is more than a buzzword—it’s about the lasting impression you leave on others. He asked:
"When you walk out of this room today, what will you say about me? What will you remember about me? That is my brand."

It’s about defining your professional identity and ensuring people associate you with your unique strengths and values.

Real-World Impact
Through three compelling real-world examples, Jasmin illustrated how building a personal brand can lead to transformative career moves. From securing dream jobs to launching new ventures, a strong online presence has become an essential career tool in today’s world.

A Call to Action
Jasmin’s message was clear: personal branding is no longer optional. Whether you’re actively job hunting or looking to grow your influence, investing in your online presence—especially on LinkedIn—can set you apart in a crowded market.

"What’s your brand? How will people remember you?"

The answer could shape the trajectory of your career.