What can we learn about personal branding from the phenomenon of popular culture? FLS Workshop by Kenan Kurdić

Our students had a chance to attended an incredible workshop that reveled the secrets behind our culture of spectacle - from viral TikTok trends to meme-driven political campaigns. This workshop provided analysis and hands-on exercises, the students explored why these phenomena captivate us and how to use similar strategies to build personal brands that truly stand out. It wasn’t just about going viral - it was about creating something memorable and inspiring.